“One senior professor said to me,‘These software tools don’t do anything that a dedicated graduate student cannot do on his own by doing PubMed searches.’ He’s probably right; however it is pretty darn good if a software can consistently substitute for a dedicated graduate student.” Venkateshwar Keshamouni, assistant professor in the Department of Internal Medicine at the University of Michigan.
Technology Assessment Reports
Technology Assessment Reports are designed to highlight key business areas where customer needs, technological change and commercial pressures are creating new business opportunities. They are phrased for a readership of STM publishers, healthcare content and software providers, healthcare IT vendors and specialist investment advisors. Each report will be about 20 pages in length backed by transcripts from around half a dozen leading spokespeople from the field.
Content outline:
The main sections of the report contain:
- Position statement outlining the importance and relevance of the field.
- A market map and taxonomy describing the component segments.
- A detailed competitive analysis of the top vendors in each of the main market segments.
- Identification of smaller “niche players” within each market segment that would be good candidates for acquisition.
- An analysis of government and regulatory initiatives that may impact on product development, customer need or industry spending.
- Industry case studies and examples of best practices.
- Identification of technologies that directly impact the future shape of the market place.
- Future trends prediction.
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