David Bousfield

Experience Summary:

I have thirty years experience working in and around the STM publishing industry. I have held strategic and executive management positions within a FTSE 100 company and, more recently as an independent contractor, I have worked in the US and Brazil specializing in projects relating to biomedical publishing, education and bioinformatics.

Currently working as an analyst for Outsell, the only research and advisory firm focused on the publishing, information, and education industries.

My key achievements include the launch of Elsevier's first online journals, the commercial development of the Trends in magazine brand, the commercial development of the first scientific social networking portal, BioMedNet and, more recently, the development of e-learning resources to support biomedical research.

Skills & Knowledge:

Leadership, innovation, strategy, implementation, management, marketing, commercial development, biomedicine, healthcare, publishing, Web technologies, informatics, analysis, research, training

Experience Details:

October 2009 – Present: Vice President and Lead Analyst, Outsell Inc, London, UK.

I am responsible for analysis and advisory services focused on the Scientific, Technical & Medical (STM) information sector, including journal, book and database publishing, relevant areas of informatics such as text mining, semantic web, social media tools, and specialized workflow applications such as clinical decision support. I serve as an executive-level advisor and consultant to clients on issues such as electronic publishing and best practices; open access; changing consumer needs; and customer, buyer, and advertiser dynamics in the STM market. I also report on industry financial performance and benchmarking.

April 2005 - September 2009: Self-employed consultant and contracted employee, trading as Ganesha Associates, Cambridge, UK.

Visiting Researcher, Trainer and Consultant. I was employed by the Brasilian Research Council (CNPq - 2006) and by the Federal University of Pernambuco (2007, 2008) to identify the causes of poor publishing performance in Masters and Doctoral students and to design and implement remedial training courses. These proved to be extremely popular and I was invited to give variants of the course to students and medically qualified staff at the main maternity referral hospital in Recife (IMIP), and at the Federal universities in Rio de Janeiro and Brasilia.

Systems Expert. Between July 2006 and July 2007, I was employed as a systems expert by Lockheed Martin Management Systems Designers. Reporting to NCBI Director, Dr David Lipman, I worked with senior scientists and software engineers to develop tools to measure end-user behaviour within the Entrez database system. This involved the development of a database to capture, structure, verify and analyse terabytes of daily transaction data, plus the creation of statistical models describing how large informatics databases and tools such as PubMed, BLAST, Genome Projects, Homologene, etc are actually being used by researchers, clinicians and the general public and how software modifications affect this behaviour.

Freelance consultant. Various projects for customers including:

Developing a marketing strategy for DataPharm
Developing a day-long seminar on the role of Web 2.0 tools in translational medicine for Douglas Connect.
Chairing a session for the British Library/Wellcome on possible roles for a UK version of PubMed Central.
Helping to develop a Molecular Libraries Initiative (PubChem) workshop program for NIH.
Defining possible roles for ontologies in pharmabiotech product development (Elsevier)
Contributing to an EPS Outsell survey on the market perception of open access publishing.
Performing a business strategy review of opportunities in evidence-based medicine for Bazian Healthcare Solutions
Carrying out an acquisition assessment of an evidence-based medicine content provider for Thomson MicroMedex in Denver, CO.
Providing strategic advice to Wolters Kluwer Health on print/electronic publishing opportunities for their medical journal portfolio.
Developing technology assessment reports on computational systems biology and data mining for Elsevier.
Creating a series of Focus reports on new business trends in drug informatics, evidence-based medicine, and consumer health for EPS Outsell Ltd
Conducting market research on laboratory information management software for Atrium Research Inc.

May 2003- April 2005: Director Business Development - Life Sciences, Elsevier Life Sciences, London, UK.

I was responsible for identifying and implementing business development opportunities across all business units within Elsevier Science's Life Sciences division. Examples include:

Devising a strategic growth and acquisitions plan for MDL, a chem-informatics company based in San Leandro, CA (now owned by Symyx).
Developing a series of online-only Drug Discovery Reviews journals - a first for Elsevier.
Launching BiotechSelect, a product sales package for the US biotech industry, which introduced a new usage-based corporate pricing metric to ScienceDirect and led to the development of a database publishing strategy for pharma-biotech content.

October 1997 - May 2003: Publishing Director, BioMedNet/Current Trends, London, UK.

I had profit and loss responsibility for approx. 100 staff and a turnover of ca. £20m. Significant achievements during this period included:

The launch of BMN Reviews, the first subscription-based product on the BioMedNet platform.
The commercial integration of print and online advertising sales businesses.
The launch of the drug discovery journals Targets, BioSilico, and Current Opinion in Pharmacology.

November 1979 - October 1997: Editor and subsequently Director, Elsevier Magazines & Newsletters Division, Cambridge and Oxford, UK

I was Editor of Trends in Neurosciences from November 1979 until 1987. Subsequently, as Publisher, I launched over ten magazines and newsletters including Drug Discovery Today and Trends in Molecular Medicine. I was responsible for launching Elsevier's first online journal, Immunology Today Online, with OCLC in 1994. I was a core member of the initial ScienceDirect development team. I also played a key role in the acquisition of The Lancet and subsequent development of The Lancet Online.

Volunteer work:

Fundraiser: LEPRA, 1999 - present.
Voluntary Consultant: Cranfield Trust, 2005 - present.

Education:

PhD, Neuroscience, University College London, 1976
BSc, Theoretical Physics, Imperial College London, 1971

My Blogs and Websites

Technical Publications:

Bousfield, J. D. 2005. Spot the dog, see Spot jump, watch spot denature. Meeting report from the First International Symposium in Semantic Mining in Biomedicine. Drug Discovery Today 10, 887-889
Bousfield, J. D. 2005. Drug informatics - new opportunities for STM publishers. EPS Ltd Focus Report, September
Bousfield, J.D. 2005. Microarrays, databases and hard, hard sums, Drug Discovery Today 10, 1594-7
Bousfield, J.D. 2006 Evidence-based medical practice in the 21^st century. EPS Ltd Focus report, February
Bousfield, J.D. 2007 At the bleeding edge - is bioinformatics a place for STM publishers ? EPS Ltd Focus report, February
Bousfield, D. 2009 Identifying reasons for failure in biomedical research and publishing. Braz J Med Biol Res [online]. 42, n.7, 589-592
Bousfield, J.D. 2009 The future of medical publishing. In preparation.

Books:

Bousfield, J. D.(Editor) 1985 Neurotransmitters in action. Elsevier Science ISBN-13: 978-0444806710
Evarts, E. V., Wise, S.P., and Bousfield J. D. (Editors) 1985 The motor system in neurobiology. Elsevier Science ISBN-13: 9780444807380

Academic Publications:

Bousfield J. D. 1977 Columnar organisation and the visual cortex of the rabbit. Brain Res. 136, 154-158
Bousfield, J. D.1978 Some properties of extrastriate visual units in the cortex of the rabbit. Brain Res. 149, 365-378
Bousfield, J. D. 1978 Rheotaxis and chemoreception in the freshwater snail Biomphalaria glabrata (SAY): Estimation of the molecular weight of the active factors, Biological Bulletin 154, 361-373
Bousfield, J. D. 1979 Plant extracts and chemically triggered positive rheotaxis in Biomphalaria glabrata (Say), snail intermediate host of Schistosoma mansoni (Sambon), J. app. Ecol. 16, 681-690
Bousfield, J. D. 1979 Snail-paced parasite that is marching across South America, Nature 279, 573-574
Bousfield, J.D. 1979 Urban deprivation in the heart of the Amazon, Nature, 279, 752-753
Bousfield, J. D. 1979 Thais put their faith in folk medicine, Nature 282, 9
Bousfield, J.D., Gomm, J., McCapra, F. and Thomas, J.D., 1980. The molecular characteristics of chemoreception in the snail Biomphalaria glabrata (Say). J. appl. Ecol. 17, 631-639
Pessoa, V. F. and Bousfield, J. D., 1980 Unusual choroid pigment distribution in the retina of a south American frog. Vision Res 20, 545-547
Bousfield, J. D. and Pessoa, V. F., 1980 Changes in ganglion cell density during post-metamorphic development in a neotropical tree frog Hyla raniceps. Vision Res 20, 501-510
Bousfield JD, Tait AI, Thomas JD & Towner-Jones D 1981. Behavioural studies on the nature of stimuli responsible for triggering mucus trail following in the freshwater snail Biomphalaria glabrata (Say). Malacol Rev 14: 49-64.
Andrade, B. L. S., Pessoa, V. F., Bousfield, J. D. and Clarke, R. J. 1985 Unusual distribution of ganglion cells in the retina of the three-toed sloth (Bradypus tridactylus). Brazilian J. Med Biol Res 18, 636A
Andrade, B. L. S., Pessoa, V. F., Clarke, R. J. and Bousfield, J. D. 1985 Estudo da preguica mostro como o olhar determina o olho. Ciencia Hoje 7, 8-9
Costa, B. L. S. A., Pessoa, V. F., Bousfield, J. D. , and Clarke, R. J.. 1987 Unusual distribution of ganglion cells in the retina of the three-toed sloth (Bradypus variegates) Brazilian J Med Biol Res. 20, 741-748
Andrade-da-Costa,B. L, Pessoa, V. F., Bousfield, J.D. and Clarke, R. J.. 1989 Ganglion cell size and distribution in the retina of the two-toed sloth (Choloepus didactylus L.). Brazilian J Med Biol Res. 22(2), 233-6.

Professional Associations:

Member Society for Neuroscience. 1980 - present
Member Healthcare Information and Management Systems Society. 2006, 2008